AIDS Walk was held by on 16 March, 2014 at the Peak Road Garden. The kick-off ceremony was officiated by the “AIDS Care Ambassador” Denise Ho, Ronan Pak, Man Ting Chan and officials of SAC. They led the way for over 600 participants who wore self-made masks to demonstrate the support towards People living with HIV/AIDS(PLWHA). The symbolic meaning of wearing the Masks was to imply that PLWHA have to hide the truth that they have AIDS. They have to conceal their feelings and feel helpless as discrimination is still an issue in Hong Kong.
The walkathon itself conveys a prominent message of no differentiation between the general public and PLWHA. Participants of the charity walk were showing their support with blessings, care and love, hoping PLWHA can live bravely and free themselves from the haze that shadows their spirits. Denise called on people to care more about AIDS issues, to prevent the spread of HIV and do not discriminate them.
The route of the AIDS Charity Walk loops around the Peak, in length of about 3.6 km. In order to make the Walk memorable and joyful, there were a Mask Design Contest Award Ceremony, several game booths and display corners for participants to spend their weekend in a meaningful and enjoyable way. All donations raised will be used as a fund to provide high quality direct patient care services to PLWHA and their care-givers in the community.