- Advantages for Monthly Donation Program -
Compared to flag selling and other one-off fundraising activities, monthly donation program enables the public to support us through donating a fixed amount of money every month. Monthly donors usually understand and recognize the mission and vision of the organization; therefore, they are more likely to establish a long-term relationship to support our sustainable development.
If we solely rely on government sponsorship, in case of policy changes or redistribution of government resources, we may have no options but degrade of our services. If the worst comes to worst, we may even have to suspend our services. Corporate sponsorships are also vulnerable to economic situation and we lack the power in securing the amount of sponsorship.
On the contrast, monthly donation, supported by the public, is less dependent on economic condition and independent from commercial or political factors. Therefore we can allocate and utilize the resources effectively.
Unless being international or well-known charities, it is hard to cover the costs of large-scale fundraising events and advertisements and get a good outcome. Face-to-face monthly donation recruitment helps lower the cost in fundraising, as well as provide a better outcome.
Saving for a Rainy Day
Neither one-time donation, corporate sponsorship nor government funding can guarantee a long-term operation of an organization. Some corporate and government funding schemes require charities to spend the donation within a certain time frame, making it difficult to accumulate funds for critical circumstances. Monthly donation can act as monthly savings so that we could save for a rainy day and plan for future program.
Fundraisers introduce us to the public face-to-face and answer questions regarding our services, the donation usage and balance between costs and income. We will issue newsletters, annual reports and event invitations to donors. They can also learn about what we do through workshops, volunteering, our website and Facebook page, providing valuable opinions as friends and overseers.
Only a small fraction of people would research on HIV/AIDS, while there is still discrimination and stigma against PLHIV, and misconception about HIV/AIDS in our community. Majority of PLHIV are unwilling to disclose their HIV status, even not their closest ones. Thus, many people are unaware of HIV/AIDS and take little awareness. Fundraisers can help to raise public awareness on HIV/AIDS by providing accurate information on HIV/AIDS and eliminate discrimination, igniting hope for those who are fighting this severe illness alone.